All Your Questions Answered Here!
At AdBook, we’re transparent and honest at all times. We believe that working with an agency should be straightforward and easy, and you should never feel unsure about how we do things.
That’s why we’ve created this list of frequently asked questions. It’s designed to help you learn more about the services we offer, how much it will cost in terms of your time and money, and what you can expect from working with us.
We’ve done our best to answer the common questions that we’re asked to give you more insight into how we work. If you have any other questions about our service, don’t hesitate to get in touch.
What services does AdBook Media offer?
We’re a full-service agency. Our services include Web Development, Branding, Social Media Marketing, Content Marketing, Digital Strategy, and Data & Analytics.
We offer flexible packages for every business need. We can focus on any one of our services as a stand-alone service, for example, PPC or Social Media.
Alternatively, we offer an integrated marketing and branding service that includes all or several of our services used strategically together to achieve the best results possible. You can learn about our integrated marketing and branding service by booking a call with us.
Are there any additional or hidden costs?
No, there are never any hidden costs with AdBook.
Is all the work done in-house by the AdBook team?
Yes, every service we offer is completed by the AdBook team. When needed, we call upon our trusted network of graphic designers, illustrators, web developers and video producers to help with projects that can help enhance your digital activity.
How will AdBook get to understand my business?
Getting to truly understand your business is something we take very seriously at AdBook. We dedicate a great amount of time getting to know you and your business so that we come up with the most effective digital strategy possible.
We do this by talking to you and your team at your project’s kick off meeting. In this meeting we aim to get as much information about the business as possible by interviewing you about your offering.
Aside from that, we also do a lot of research into your industry, and spend time analyzing external and internal data. We ‘listen’ to your audience on social media to get an idea of the things they expect from your business, and lastly, we take a detailed look into your competitors and what they’re doing online.
All this helps us to gain the best possible understanding of your business and industry. If you’re a local Limassol client, we’re also able to spend time each month working from your office. This helps us really get under the skin of what your business does.
How does AdBook create website content without knowing my business or my industry?
Our content marketing team is made up of highly skilled content writers who take the time to understand your business, industry, target audiences and your content’s aims.
When writing content, we carry out in-depth research using a range of tools such as Answer the Public, Ahrefs, Google Trends, SEMRush, and Buzzsumo. We also get direct input from you to make sure we’re working along the right lines.
Often, content for marketing purposes (rather than your core website pages) performs better when it has a cleaner, “non industry” tone.
Web Design & Development
Satisfaction Guaranteed - Not Happy? Your Money Back!
We strive to give our clients quality services, so we can help them achieve as many business goals as possible. If you are not happy with your website please let us know!
AdBook's web development process
01 - Concept & Estimation
We start off by discussing the first ideas during a brief meeting. Following the brainstorming and the initial ideas that were discussed, we will present you a mock-up for the project.
02 - Design proposal
At this stage, to help accelerate the process, we ask you to provide us with all relevant project material (logos, texts, photos, etc.).
Following that, we will work to come up with and design a mock-up where we will present a professional and appropriate design for your website. According to your feedback, we will design a more refined proposal.
03 - Review & Approval Feedback
This stage is of great importance as this is where you will be able to give feedback and share your comments or concerns.
It is of course vital that we do not fall into the trap of an endless circle of minor issues that need little to no change, as this will only waste time and budget. It is especially important to be attentive in your review and to provide focused feedback.
04 - Finish Project
After the last round of feedback, we will work on the final changes and finish the design completely while incorporating the final content such as texts and photos.
We will then go over the site to check for any errors and polish the final details. After this stage, we will send you the finished project of the actual site and perform a quality control. We can now go live!
*Additional changes can be processed, but may result in additional charges.
How long does a new website take to design and build?
Generally speaking, and dependent on the technical specification, your website will be launched within two to eight weeks from receipt of a signed purchase order and payment, providing all necessary content and information have been supplied.
Will I be able to edit the content of my website?
Yes – most of it. Each website AdBook Media creates comes with a CMS (content management system). This means you can edit the text on the pages as often as you like and change things like special offers, photos, prices etc. You will be given full training on the use of the simple CMS (content management system) and this is included in your website package.
Are your websites SEO (Search engine optimisation) friendly?
Yes, all of our websites are built with search engine optimisation in mind, so your website can easily be found and crawled by Google
Are your websites designed to work across different device types?
Yes, all of the websites we build are fully responsive websites that look great on both desktops and mobile devices.
Free marketing consultation with every website designed
We provide free marketing consultation to all clients that use our services.
Digital Marketing Basics
Why use AdBook when my business can hire a digital marketing person in-house?
Compared to an employee who has a broad knowledge of digital marketing, our team of 5 digital experts are each experienced and accredited specialists in their particular area of digital marketing.
Our experts are leaders in their fields when it comes to PPC, Social Media Marketing, Content Marketing, Digital Strategy, and Data & Analytics.
With the help of a Digital Strategy expert, our team members share knowledge between themselves to make sure all your digital channels work together in a joined-up approach and achieve more for you. We like to think of ourselves as an extension of your team, offering skills you can’t recreate in-house.
How long do I need to commit to working with AdBook?
We ask you to commit for a minimum term based on your project and objectives. This gives us enough time to acquire data, study it and implement a strategy that will start to generate the results you want.
After that, it’s a rolling monthly contract. We’re not interested in locking clients into long contracts. We want you to stay with us because we’re generating you and your business great results. We’re proud of our client retention rate. In fact, we’ve been working with some of our
clients ever since AdBook started.
Is digital marketing cost effective?
Yes, digital marketing is one of the most cost-effective forms of marketing available to businesses. Compared to other more traditional forms of marketing it is easier to accurately measure the results of your marketing campaigns, which allows you to make informed decisions about the value it delivers.
A well-planned digital marketing campaign can result in significant returns when implemented effectively, all for a relatively modest investment.
What are the benefits of digital marketing?
Digital marketing allows you to reach your target audience in ways that traditional forms of marketing do not allow. Depending on the channels used, you can target your market accurately at all stages of the buying cycle, reaching them with highly relevant messaging and content. Digital marketing is also accurately measurable, so you can evaluate precisely where your marketing efforts are having the most impact.
What’s the difference between SEO, PPC and SMM?
Search engine optimisation (SEO) focuses on promoting a website within the organic (free) search results, with the aim of improving its visibility for relevant keywords and terms their target audience use.
Pay-per-click (PPC) marketing serves ads to those same users based on keywords, demographics or other targeting – but works as an auction-based system where the advertiser is charged per click on their ad.
PPC advertising is available on a variety of online platforms, including search engines such as Google and Bing, and social networks like Facebook and Linkedin.
SMM (social media marketing) is the process of increasing brand awareness and engagement across different social platforms. You build your business persona and market your services or
products on each platform.
What are the different types of digital marketing?
There are many different types and approaches to digital marketing, each with their own advantages. Some of the main types include:
Pay-per-click (PPC) – Google Ads, Bing Advertising, Facebook Ads, Social media marketing, Content marketing, Display advertising, Native advertising/
AdBook are able to assist with all of the forms of digital marketing listed above, with a team of experts who specialise in various fields. Not sure what type is best suited to your business? Get in touch for a friendly no-obligation chat about your requirements and we will advise you what
would work for you.
How quickly will I start seeing results after working with AdBook?
This depends on the channels you use, your competition, your budget and the state of your website before we start working with you.
However, as a general rule, you should start to see an uplift in online visibility and improvements in your key metrics and goals after the first month. That’s because the first months are all about developing the digital strategy and laying the foundations for a successful long-term project.
Digital Marketing Strategy
What are the elements of marketing strategy?
The main elements of a marketing strategy are your target audience, goals and objectives, and the tactics you will employ to actively market to your target audience and achieve your goal KPIs. These three elements are crucial to formulate an effective marketing strategy.
What is the purpose of marketing strategies?
Whatever the size of your business it is important that you have a marketing strategy in place, to make sure that whatever marketing activity you do, it is aligned with your goals and objectives. Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid term or long term.
Why is a marketing strategy important?
It gives you a clear plan to stick to and something to measure against your results. If you have a plan in place to meet a certain objective, and that objective wasn’t met, then the activity would need to be analyzed to make sure it was the right one for that objective.
Social Media Marketing
What is meant by social media marketing?
Social Media Marketing (SMM) is a general term used to describe promoting your business on any of the variety of online channels that enable users to create and share content and participate in conversations in public and private communities. There are literally hundreds of social media channels to choose from such as Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest.
What does a social media marketing agency do?
A professional social media marketing agency will devise a cohesive social media strategy and effectively manage and coordinate your social media channels by immersing itself in your brand and building your social media channels to drive an engaged and influential community on your behalf.
How can I use Facebook to promote my business?
You can promote your business through Facebook by creating a Business Page. This is easy to do, and can be the place which will fly the flag for your business and brand. On this page, you can create events, location pages, offers and even advertise job vacancies.
How can I attract customers on Facebook?
You can attract customers on Facebook by maintaining an active social footprint. This involves strategically posting and tactically posting. Your strategic posts should be informational, engaging and visually appealing. Your tactical posts can be more informal, fun and feature up-to-date news and ensure your brand is appealing to your demographic.
How Facebook can boost your business?
Facebook is a great tool from brand awareness to sales. You can use the platform in so many ways. When done well, using Facebook for your business gives you the opportunity to reach new audiences, generate leads and increase sales. It is fair to say that unless you have a large, engaged customer base already, you will need a combination of organic posts and ad campaigns in order to boost your business.
How do I promote my product on Facebook?
You can promote your products organically through your business page or through Facebook Advertising. You can also promote your products through positive customer reviews and recommendations and engaging visual content.
Is it worth it to advertise on Facebook?
Allocating a budget to Facebook Advertising can be very worthwhile with an effective strategy set up. With ads you can reach your target audience through selecting an area, an age range and even a number of different spoken languages. You can control who sees your product, which will ultimately boost your website traffic and your conversions.
How do you effectively advertise on Facebook?
Firstly, you will need the Facebook pixel in the backend of your website to track traffic being delivered by Facebook. From there, effectively advertising on Facebook involves paid advertising, establishing a budget, creating a marketing strategy and learning from Audience Insights.
How can I improve my Facebook ad performance?
Check the charts so you can see who is responding to the ad in the right way. You can narrow or widen your audience if you don’t think you are reaching the right people. To improve your ad make sure you keep a close eye on the targeting until you are getting the desired result.
What is a content marketing strategy?
Content marketing is all about creating and sharing unique content which people actually want to see. It entails communicating and getting in front of your prospects and customers without going for the hard sell. A content marketing strategy is simply the master plan for your campaign.
How do you create a content strategy?
Firstly you need to establish and define your goals, target audience and content channels before setting clear and achievable KPIs(so you know what success looks like). You then assess your current position by reviewing all of your content ‘assets’ such as blogs, videos and images to decide whether you can repurpose or whether you need to create new content. This will enable you to create a content gap analysis and decide which content types will work best. You can then create a content calendar which will plan out your campaign.
What does a content strategist do?
It is the job of a content strategist to understand the ‘big picture’ business objectives and develop a content plan which meets this.
How do you market content?
Content marketing is the description given for the creation and distribution of relevant and valuable content in order to attract a target market to a destination. Content is the collective term used for blogs, articles, infographics, videos and images. Distribution of content can on your own website and Social Media channels or via third-party channels such as ‘influencers’ blogs, online publishers and directories.
How can a content marketing strategy be improved?
Done properly content marketing is a great way to earn trust and credibility thereby attracting new customers and retaining existing ones. Key to its success is producing relevant, reliable and consistent content which can be distributed through a variety of channels including blogs, videos, podcasts, social media and digital publications.
What are the best ways to do content marketing?
Once you have a fully researched content calendar which meets the business objectives and includes your keywords, good content marketing includes creating original content which is thought-provoking, memorable and engaging – rich with images and videos.
What is a lead generation strategy?
Lead generation is essential to the growth of any business. Having a strategy in place means that you are able to keep a steady flow of leads in your sales pipeline.
A lead generation strategy will be a comprehensive plan of how you intend to generate leads, outlining your target audience, the channels you will use to reach them, and the tactics you will employ to convert them into leads.
How do you generate new leads?
New leads can come from any area of the business. Soft lead generation can come from keeping your customers happy so that they will refer you, to encouraging people to leave Google reviews to build trust in the digital space, from networking regularly so that your business (and face) is known to the target market. Hard lead generation is more strategic and will involve researching businesses, emailing speculatively or even picking up the phone!
Having a clear lead generation strategy and process in place will allow you to generate new leads consistently.
How do you generate high-quality leads?
This is where having a good lead generation, marketing and sales strategy comes into play. If you can identify the traits that make a lead high-quality to your business, then you can focus your marketing on not only attracting these quality leads, but qualifying their quality and what stage of the buying cycle they are currently at.
How can we improve the lead generation process?
Assuming you (hopefully!) already have a lead generation process in place, the best place to start is a review of your current process. Does it perform well? Are you happy with the quality of leads? Where are the areas it could be improved? Once the process itself has been refined, then you can start working to increase the number of leads in your funnel.
How do you increase sales?
There are many ways to increase sales, even when working with a limited budget. The easiest way is to look at your current customers: can you offer an upsell on your current products or services? Maybe run a promotion or offer for a limited time period? The best way to increase sales is to grow the number of leads or customers in your sales funnel. By effectively marketing your business you can increase your number of qualified leads and potential sales.
How do you generate leads for sales?
How you go about generating leads for sales will depend on your business and target market. Define your audience, research the channels that will allow you to reach them effectively, then form a clear strategy with objectives and goals to follow as you market to them.
How can I get more customers for my business?
If you have your lead generation strategy and process in place, then it’s time to ramp up your marketing efforts to grow the number of leads in your funnel. Identify your target audience and where you can reach them, plan an effective marketing strategy with clear steps and objectives, then implement your strategy and measure its results.
What is B2C lead generation?
Business to consumer (B2C) lead generation is the process of generating leads and sales directly from the consumer market, who are the end users of the product and services you supply and are using them for personal use. This contrasts from business to business (B2B) sales, where the target market will either be businesses or users buying for business needs.
How do I get more B2B leads?
To generate more B2B leads, you need to define your audience, research the channels that will allow you to reach them effectively, then form a strategy with clear objectives and goals to follow as you market to them. Once you have an effective lead generation strategy and process in place, then it’s time to increase your marketing to grow the number of leads in your funnel.
How do you market a B2B product?
To market a B2B product or service, first you need to establish your objectives and goals. What are you trying to achieve? How will you measure this? Then, you must clearly define your target audience. Who are they? What is their position within their company? Are they the ultimate decision maker? Next you need to form a strategy to reach your target audience. What channels will be most effective? What copy will you use to get your message across? Once you have these fundamental elements in place, then you can begin implementing your strategy.
How do you generate leads without cold calling?
There are many ways of generating leads for your business without having to resort to cold calling. Using digital marketing as an example, you can use search engine marketing to be found by your target audience when they are searching for relevant buying terms, social media to generate brand awareness, and content marketing to create informative and engaging content that both educates your target audience and establishes you as an authority. All of these are effective methods of generating inbound leads.
What strategies would you use to generate leads?
We specialize in using digital marketing techniques to generate leads, both for ourselves and our clients. Using a range of methods, from driving organic traffic from Google to creating engaging content on social media, we are able to consistently drive targeted traffic that results in high-quality leads.
Is PPC expensive?
PPC (pay-per-click) doesn’t have to be expensive if you set up and optimise your campaigns correctly. It’s all about being intelligent with your targeting and keywords and ensuring you’re monitoring performance closely. You can pause campaigns at any point too so if we find a particular search term is becoming too competitive, there’s always the option to stop and review.
What do PPC services include?
Depending on whether you’re a new advertiser or have an existing account, our PPC services will include an initial audit and research, set up of the account, keyword selection, and creation of ad copy. The ongoing management is based around monitoring and optimising the account performance, ensuring that it runs as cost-effectively as possible while working towards your KPIs.
How much should you spend on PPC?
We recommend a minimum monthly budget of €500, but this can vary as some industries are more competitive than others, leading to higher average costs per click.
How long does PPC take to start working?
One of the main benefits of pay-per-click marketing is that it provides almost instant feedback. Once your ad campaigns are set up and running, they will immediately start driving targeted traffic to your website.